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New to my writing/this Substack? This is the fast way in.

Welcome. I’m Brandon Sedloff, Chief Relationship Officer at Juniper Square, and I write here about private markets, the people who move capital, and the long game of building trust in an industry that runs on it.

My goal is simple: curate the best thinking in private markets and share what I’m learning, so this world becomes a little more transparent, accessible, and human.

If you’re new, here’s where to start.

If you want the big picture on where private markets are headed:

• You can’t be extreme enough: rebuilding private markets firms for the AI era

• The Rise of the Scaled Specialist

• The $150 Trillion Question: how private wealth actually goes mainstream

If you care about leadership and operational alpha:

• More Human Than Capital: the real edge is how you show up

• What LPs really underwrite: people

• Operational Alpha Isn’t a Buzzword. It’s Your Competitive Edge

If you like learning from the people in the room:

• What AI really changes for private markets firms (with Alex Robinson)

• How H.I.G. scales operations across $70B (with Jay Maher)

• What I Learned Sitting Across from Willy Walker

Then subscribe. It’s free. New pieces land in your inbox, and you’ll be part of a growing community of GPs, LPs, allocators, and operators who care about doing this well.

One thing I believe: the best conversations happen when you least expect them. So reply to anything I write. Tell me what you’re working on. I read everything, and I answer.

I look forward to hearing from you.

~Brandon

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